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Consumer Supplement Purchases Remain Steady

A sluggish economy has seemingly had little influence on consumer supplement purchasing habits, according to the most recent consumer survey by the Council for Responsible Nutrition (CRN), Washington, D.C., which found more than 71% of consumers continued to buy supplements despite the economic downturn.

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By: Sean Moloughney

Editor, Nutraceuticals World

A sluggish economy has seemingly had little influence on consumer supplement purchasing habits, according to the most recent consumer survey by the Council for Responsible Nutrition (CRN), Washington, D.C., which found more than 71% of consumers continued to buy supplements despite the economic downturn. Only a minority of adults (29%) reported that the economy had impacted their household’s purchasing habits of supplements. The study asked specifically how it affected their purchasing habits, and only 7% of Americans reported they had stopped purchasing supplements because of the economy. However, overall use of dietary supplements was on the rise with 69% of all Americans reporting that they used supplements, up from 66%in 2010. For the 29% of consumers whose supplement purchasing habits were affected by the economy, many reported engaging in a variety of money-saving tactics. The top three money-saving tactics reported by this segment of consumers are: buying fewer supplements as a means to save money; buying supplements only when they are on sale; and purchasing less expensive supplement brands.

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